UK Brand Standards

When using the University of Kentucky logo, it's important to follow the guidelines issued by UK Public Relations and Marketing. Their official standards manuals provide information on the correct ways to use UK logos and lockups in print and on the web. For complete details, visit the official UK Brand Standards web page at

Here are the most important things to remember when using the UK logo:

  • When enlarging or shrinking the UK logo, always do so proportionally. Never stretch the UK logo.
  • Always allow margin space around the UK logo so it doesn't touch or is not too close to other elements on the page.
  • Never alter a UK logo or lockup. Never remove part of a logo, retype parts of a logo, shrink or enlarge certain parts of a logo, or alter a logo in any way.

Ag Comm Marketing Resources

Get the latest University of Kentucky College of Agriculture, Food and Environment marketing materials, including logos, EEO statements, and templates for letterhead, newsletters, PowerPoint slides, etc. Visit the official UK Ag Comm Marketing Resources website at

Photos and Clip Art

Copyright and license issues

When looking for images for use in published materials, the most important thing to remember is to always assume images are unusable unless permission is granted. All content is, by default, the property of the creator of that content. Using images that are copyrighted without the consent of the copyright owner is illegal. If you need to use an image that is copyrighted, contact the copyright owner and get written permission first or, if the image includes a license, be sure to read the license to determine if you have permission to use the image and what, if any, requirements the license contains. If you are unable to contact the copyright owner and the image does not include a license giving you permission to use it, then you cannot use the image.

Providing a photo credit does not by itself grant you the right to use an image.

Google Images is not a clip art or photo service. Google is just a search engine — the images you’re seeing are pulled from websites throughout the web. Unless the photo you want to use is accompanied by a statement (or license) giving you permission to use it, you can’t use it.

Types of image licenses

Public domain
The state of belonging or being available to the public as a whole. Not subject to copyright. For images that are considered to be in the public domain, you can use them without providing a credit.

Personal license
The definition of a personal license can vary. Unless stated otherwise, assume that a personal license grants you the right to use a font or image only for your own personal purposes and not for work-related projects.

Commercial license
The definition of a commercial license can vary. Although the materials we produce are usually distributed free of charge (we are not profiting from our work), a commercial license is sometimes required in a situation where someone involved with the project was paid for their work, including a salary. To be safe, I recommend using items that are covered under a commercial license for your work-related projects. And even then — even if you are purchasing the item for commercial use — always read the license agreement to make sure you are complying fully. If you plan to publish an image online, make sure the license specifically grants you permission to do that.

Creative Commons
Some images are licensed under Creative Commons, which provides six different options:

  1. Attribution: You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work).
  2. Attribution/No Derivative Works: You may not alter, transform, or build upon this work.
  3. Attribution/Non Commercial-ShareAlike: You may not use this work for commercial purposes.
  4. Attribution/ShareAlike: If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one.
  5. Attribution/Non Commercial
  6. Attribution/Non Commercial/No Derivative Work

For more information about Creative Commons licenses, visit

Stock image services

These are services that, for a fee, will allow you to download images and use them for your publications. Most services will give you the option to subscribe and/or buy images individually. Stock services include:


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