Earlier this month, Dr. Tracy Lu, Assistant Professor in the Department of Merchandising, Apparel and Textiles, received the Best Paper Award from the International Convention & Expo Summit (ICES). Her paper entitled, “Motivation of Chinese Attendees for Convention and Exhibition Tourism: Interdisciplinary Perspectives” was selected for recognition by the 2012 program chairs The award was presented on May 24th in Hong Kong during the annual ICES, a gathering of event management scholars from all over the world. Dr. Lu’s research focuses on a holistic approach to studying consumer behaviors in various service settings, particularly topics of customer engagement, loyalty and interactive experiences in local communities and travel destinations. Dr. Lu recently completed her first year as a member of the faculty at the University of Kentucky. The School of Human Environmental Sciences is very proud to recognize her for this prestigious honor
Lu Receives Best Paper Award
Posted 6/6/12